The term “fractional marketer” refers to a marketing professional or team who work with a company on a part-time or project basis. They offer their expertise and services to multiple clients simultaneously, typically dedicating a fraction of their time to each client, hence the name “fractional.” This concept has gained popularity, especially among small and medium sized businesses looking for specialised marketing assistance without committing to a full-time employee or hiring a marketing agency.
Hiring a fractional marketer can bring huge benefits:
- Cost-effectiveness: Fractional marketers are often more affordable than hiring a full-time marketing employee. Companies can save on employee benefits, office space, and other overhead costs associated with a full-time hire.
- Expertise and experience: Fractional marketers are usually highly skilled professionals with extensive experience in various marketing disciplines. They bring a wealth of knowledge and best practices, helping the company make better marketing decisions.
- Industry expertise: Fractional marketers may have specific industry experience that they can draw on.
- Focus on core competencies: By outsourcing marketing tasks to a fractional marketer, the company’s internal team can concentrate on their core competencies and responsibilities, leading to increased productivity and efficiency.
- Flexibility and scalability: Fractional marketers offer flexibility in terms of the duration and scope of their engagement. As a company’s marketing needs change, it’s easier to adjust the fractional marketer’s workload or bring in additional marketing expertise without the burden of a full-time hire.
- Choosing a fractional marketing option over a traditional marketing agency can provide cost-effectiveness, specialised expertise, flexibility, and a more personalised approach.
- Objectivity and fresh perspective: An external fractional marketer can provide an unbiased viewpoint and fresh ideas, as they are not directly involved in the company’s internal politics or biases. This can lead to innovative marketing strategies and campaigns.
- Faster implementation: Fractional marketers are typically well-versed in their field, allowing them to quickly identify opportunities and implement effective marketing initiatives without a lengthy onboarding process.
- Access to specialised skills: Companies may not have the budget to hire full-time specialists in every marketing area (e.g., SEO, content marketing, photography). Fractional marketers offer access to specific skills and knowledge on an as-needed basis.
- Reduced management overhead: Hiring a fractional marketer involves less administrative burden than managing a full-time employee. The company can focus on results and outcomes, leaving the day-to-day management to the fractional marketer.
- Risk mitigation: Engaging a fractional marketer on a short-term basis reduces the risk associated with long-term commitments. If the arrangement doesn’t work out as expected, it’s easier to part ways without significant repercussions.
- Shorter time-to-market: With a fractional marketer’s expertise and focus, marketing campaigns and strategies can be executed more efficiently, leading to quicker time-to-market and potentially faster results.
Despite these benefits, it’s essential to ensure effective communication and integration between the fractional marketer and the company’s internal team to achieve the best outcomes. It’s also crucial to find the right fit in terms of skills, experience, and personality to make the collaboration successful.
At Space Marketing we are experts at applying the concepts of FM to all many industries, but especially Building Contractors and Tradies. We have depth of knowledge across SEO, website build and management, building case studies, email campaigns amongst others.
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